reference group

reference group
reference group reference group group

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reference group UK US noun [C]
MARKETING a group of people that influences the decisions and opinions of a person or group: »

Whether a person felt rich or poor compared to their reference group was also a way of predicting spending behaviour.

a group that advises a company or an organization on a particular subject: »

a consumer reference group

»

The Government intended to form an industry reference group to provide expert advice.

a group to which a person or another group is compared when you are studying the effects of something: »

They studied the difference between the industry's growth in the country as a whole, and the same industry's growth in the appropriate reference group.

»

Children of households classified as having high or intermediate income were used as the reference group.


Financial and business terms. 2012.

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